Slice is online shopping, smarter. Slice’s technology automatically identifies e-receipts within inboxes and extracts every data point about every purchase to create digital commerce products that delight consumers and create business value for partners. 
Slice is transforming online shopping and retail by unveiling never-before-seen digital commerce data via its e-commerce intelligence products, APIs and consumer applications.

Slice operates a market research business, Slice Intelligence. With a methodology grounded in science, only Slice offers vital intelligence that is the pulse of the digital economy–actual purchases directly from online shoppers, on any device or location, reported daily. This is high-definition data.

Based in Palo Alto, CA, Slice is an independent, wholly-owned subsidiary of Rakuten.


We are a curious, creative team of people who love to solve big, challenging problems. We foster a culture of learning and thrive on continuous improvement through teamwork to build better products and a better company.

Slice was founded by proven entrepreneurs and offers the best of both words: a start-up with the backing of an established global company that is revolutionizing the internet services landscape, Rakuten.

Slice was incubated as a research project at Stanford, where the best and brightest minds in machine learning set forth how to extract business value from the vast amount of unstructured purchase data from inboxes. When we took that project out of the lab and to the market, we retained the culture of excellence and personal growth, with respect for a healthy work-life balance. Because we love what we do and care about the people we work with.